Celebrities utilise social
media sites for multiple reasons and you can guarantee a reaction will occur,
even from one tweet, picture or status! Public Relations plays a big part with celebrities gaining social media presence, with PR stunts, endorsement etc
Media trends are something
that took social media platforms by storm in 2014, from 'Nek nominate', 'no makeup
selfie' and the 'Ice Bucket Challenge' everyone was taking part and celebrities
also did their part, some for the good of the cause…and others pleasing their
fans. Christiano Renaldo pleased
his female fans with a topless Ice Bucket Challenge that received over 3
million views!!
Phooorr, Renaldo doing his part for charity |
In relation to trends lets
take a look at how Kim Kardasian ‘broke the internet’ - one of the biggest PR stunts of 2014!
Last year in November 2014,
Kim K paired up with Magazine Paper and
featured on their front cover with some very revealing images.
Paper
exclaimed that their aim was to ‘break the internet’ in their monthly issue.
They knew they wanted to use
Kim to succeed in this aim by saying
‘Kim is what makes the web
tick’
How did Kim get to be this
social media phenomenon? Was it through such revealing images, even before the
breaking of the internet?
Well Kim reveals
‘I think we really evolved
with social media’
In relation to her and the
family of Kardasians after their hit MTV show Keeping Up With The Kardasians
Did the stunt really ‘break
the internet’ ??
Well it certainly caused
some laughter amongst social media, with plenty of parodies
Multiple parodies took to social media after Kim's front cover was revealed
|
I will now reveal how some celebs
have acquired their crazy amount of followers on their social media pages.
Can some celebs be seen as
addicted to social media? Do they really have to post that sort of photo to
please their fans?
Lets take a look at
notorious pop singer Rihanna…
Twitter followers: 23.8 million
Facebook fans: 59.6 million
The 24-year-old makes good use of social media, tweeting often and
controversially.
She curses and posts photos of herself partying in places like strip
clubs.
Is she taking it too far??
In April 2014 she posted photos that looked like she was using drugs,
can this be seen as being so addicted, that sometimes you forgot the damage a
simple post can cause??
RiRi lighting two giant spliffs
Miley Cyrus is another celeb that causes some controversy on social
media but can she also be classed as ‘addicted’?
She recently hit out against social media, describing
Instagram, Facebook and Googling yourself as worse than drugs.
She goes on to say that Googling yourself can mess
with your brain because of the abusive language used on the social media sites.
This was said after the singer posted a photo of
herself smoking marijuana, yet believes the comments on social media are worse
for your brain.
Hmmm I think most of us would have to disagree with
you there Miley. She still carries on with her social media posts to:
Twitter: 19.3 million
Facebook: over 50 million
Miley, posting semi-nude photos on her Instagram |
So I’ll end this blog post with a quick recap…
Social media trends are MASSIVE, everyone loves to
take part, especially when its for a good cause and I recommend watching
Renaldos topless Ice Bucket Challenge. Taking part is one effective PR technique that can get audiences involved and talking, being physically or virtually.
Did Kim K really ‘break the internet’? Even if it was
through others creating parodies of her revealing photos?
Can RiRi and Cyrus be classed as ‘addicated’ to their
social media sites, even if claiming they could be worse than drugs?
I’ll leave you with those questions, sleep tight, tweet
right x
I really enjoyed looking at the social media trends spoken about in this post in PR perspective. Celebrity’s social media pages are always in the news and it was interesting to see you explain how and why they would post some of the things they do.
ReplyDeleteAlthough it’s now obvious that celebrities may do some of the things they do as part of a PR stunt, it still entertains me and keeps me interested in what they are posting on social media.
Thanks Georgina, there are plenty of other ways celebrities entertain the public in way of attracting the press. These are just some of the ways PR stunts have helped to demonstrate that, other posts can exaggerate on this!
ReplyDelete